The term digital marketing was coined almost 30 years ago. As such, the increasing number of internet users meant bigger data was available, and these had to be curated and presented in a manner that would spur more usage.
Amazon and eBay were the trailblazers on how to reach online consumers, and many eCommerce companies followed. And when mobile applications became popular after Apple launched its smartphones, eCommerce platforms had to become mobile responsive.
Consequently, right now, most consumers use their phones to browse the internet, and this has become both a blessing and a curse for online marketers.
Online Marketing – A Blessing
It can be challenging to take advantage of the changes. As such, younger buyers use as many as five different devices, and all business websites must be responsive to these. It has been cited that 81% conduct online research before buying, which means a strong and enticing online presence is now a prerequisite. And a reliable online marketing agency has become an indispensable partner, as they can craft marketing strategies that can engage your target audience.
There are several ways of fortifying your brand, and blogging appears to lead the pack with 67% lead generation versus companies that you do not blog. With blogging, SEO or Search Engine Optimisation is an add-on boost. And when correctly applied, these will make your product and services stand out.
Meanwhile, the ways to improve your growth are endless. Email marketing, for example, helps with promotion efforts through digital mail by leveraging email lists gathered from various activities. Besides, good copywriting can convert cold email outreach to an actual sale if you follow the correct email sequence.
Notice how your inbox is bursting with letters from companies informing of limited-time offers? Digital agencies who understand the psychology of persuasion and buying crafted those letters.
The Curse of Digital Marketing
The market is saturated, with many companies competing for consumers’ attention. And because of the visual stimulus the internet feeds consumers daily, research cites reduced average human attention span to six seconds. And six seconds to sustain interest and elicit a click response is a huge undertaking.
Moreover, marketing has to consider its growing market, and also the Gen Z and Millennials, whose buying journey is different. Research shows they favour a more personal approach versus a product or service’s plain benefits and features analysis.
Truth in advertising is even more clear since the internet and social media have made sharing more accessible. So, marketers can no longer hide behind just beautifully crafted copy. Stories have become more powerful than any other tool. Social proof or product and service testimonies are often the backbones of a campaign.
Also, the agile nature of digital marketing has made everything competitive and fast-paced. Hence, businesses need to utilise the best online marketing agency to keep abreast of the changing landscape.
The Good News
Despite the challenges, businesses can concentrate on what they do best and let the experts provide the help they need to grow their business. Agencis are using AR Technology to boost their reach.
As such, the role of digital agencies is to analyse your electronic assets and figure out a way to deliver the results you need by maximising those assets. As a result, your website traffic will increase, and more leads will naturally follow. And it is, even more, cost-efficient than traditional print or TV marketing.
In short, working with a digital marketing agency will address your sales and marketing requirements so you can do what you do best, which is creating products and services that matter.
More Read: Top 10 Richest Indian YouTube Influencers.
